Background
Business decisions are now increasingly based on numbers rather than ideas. Any decision on company policy has to be backed by detailed and accurate data that can stand the scrutiny of both management and stakeholders.
This course is intended to provide an integrative foundation in the field of business intelligence at the operational, tactical, and strategic levels. The objective is to develop the process of identifying, analysing, interpreting and presenting results so as to transfer the data into decisions. A critical success factor in Business Intelligence is the ability to communicate one’s analyses and recommendations to decision-makers
Application Fields
Marketing Models
Marketing Research
Advertising and Media
Data Analysis in Retailing
Pricing Analytics
Analytics for Strategy
Quality Management
CRM
Internet Modeling and Web Analytics
Text Mining
Revenue Management
Bioinformatics
Health Sciences
Industrial Applications
Supply Chain Management
Statistics in Finance
Insurance Models
Investment and Portfolio Models
Data Analysis in Banking and Financial Services
Risk Analytics
Legal Analytics
Analytics for Public Policy